Bruce started the program to provide an intense focus on "FUNDAMENTALS", and to emphasize the lessons of integrity, work ethic, teamwork, leadership and self knowledge that can be taught through basketball. He loves the kids and understands all the dynamics that go into building a strong program. Bruce has been camp director and coached at various camps for the past several years, including Philadelphia 76ers Camp, Kenny Smith Carolina Basketball Camp, New York Knicks Basketball Camp, New Jersey Nets Clinics, Five-Star Camp, Pocono’s Invitational Camp and the Basketball City Youth Development League. He has helped players develop the fundamentals of basketball and increase their basketball knowledge.
Prior to coaching, Coach Hicks played professionally for the Harlem/Tampa Bay Strong Dogs and Jersey Skycats. He played college basketball at New Jersey City University, where he won the Division Three ECAC Championship in 1994.
Currently, Coach Hicks is in his 2nd year as the Men's Assistant Coach at Middlesex College. Coach Hicks was an Assistant Men's Basketball Coach at the College of Mount Saint Vincent's from 2018- 2019. Coach Hicks was an Assistant Men's Basketball Coach at Essex Community College for 4 years in that time they won 4 Regional and Garden State Athletic Conference championships. Finished in the top ten in the nation for D2 Junior Colleges. Coach Hicks was the Assistant Men's Basketball Coach at Kean University in 2011. He previously was the Head Women's Basketball Coach at Raritan Valley Community College for 2 years as well as the Men's Assistant Men's Basketball Coach at Raritan Valley Community College for 5 years. He helped coach the Men's team in 2009 to become the Garden State Athletic Conference (GSAC) Champions.
In 2009-2010, Coach Hicks helped bring in the best recruiting class at Raritan Valley Community College, which happened to be the best recruiting class in the history of the Men's Basketball program. That 2009-2010 team placed 7 players at Division I, Division II, and Division III programs. He also helped produce One All-American player at Division III (Drew University 10-11).